The ever-evolving nature of social media is something that touches each and every one of us on a daily basis. Whether you’re updating your Facebook status, tweeting about your latest adventures, or connecting with new people via LinkedIn, Social Media is part and parcel of modern life.
But, as most of you will be aware, it’s not simply a way to communicate with friends – it’s also a way to do business; to increase sales, promote your message, and develop a database of contacts. In the recruitment sector, online networks and forums are making it easier than ever before to reach the largest pool of quality candidates, and it’s something we constantly look to exploit.
By nurturing networks on platforms such as LinkedIn we greatly increase our chances of finding the ‘ideal candidate’. We receive referrals and suggestions on prospects to target, have the ability to research individuals to investigate whether they’ll be the ‘right fit’ for our clients, and can target specific candidates based on the information we unearth about them from the database of trusted colleagues and followers we’ve built up over time.
Social media provides us with the chance to get in front of candidates that we may never have reached with traditional recruitment methods. Often times these are ‘passive candidates’ – skilled professionals open to the idea of new opportunities, but not actively searching for jobs.
The rise of these social channels hasn’t usurped traditional recruitment techniques – it’s just added another string to our bow, enhancing our reach and arming us with more tools with which to tailor an approach to the unique needs of each client we work alongside.
The fundamentals of good recruitment remain the same – great communication, a constant focus on building relationships, and a willingness to continually explore new angles and avenues. Social platforms will themselves invariably continue to grow and evolve, and recruitment companies that are open-minded and agile enough to adapt when new resources become available will be the ones who continue to ahceive outstanding outcomes for their clients.