During our recent trip to the Talent Connect Australia conference we were treated to a particularly interesting presentation about Air New Zealand’s Talent Acquisition process, and more specifically how they’d adapted it in recent times to embrace the rapidly increasing influence of social media.
Part of this presentation included some mind-boggling facts about the social media revolution, such as:
- Social media is the number one reason most people use the internet
- There are currently 1 billion users on Facebook
- Every second, 2 new people join LinkedIn
- 1 in 5 couples meet online
If there’s anything we can take from these stats it’s that social media is an incredibly powerful way to connect and forge relationships with people, and it’s a tool which astute recruiters are making the most of.
Without question it’s the way of the future. In fact, research has suggested Generations Y and Z consider email to be old-fashioned and out-of-date, and with more than 50% of the world’s population under 30 their thoughts simply can’t be ignored.
What does this mean for recruiting?
It means that the best candidates are more accessible than they ever have been. Sites like LinkedIn are a great place to connect with passive candidates (those who are not actively applying for new roles, but who potentially possess the very skills you’re after), and building relationships with these people can be a powerful way to attract great people to your team.
But the fact that you can access these people also means everyone else in your industry can too, so you still have to be smart in your approach.
A successful strategy for recruitment in today’s environment puts a big emphasis on digital and social platforms, but it’s still based upon the age-old principles of relationship building – on establishing trust and credibility, and on being genuine.
Social media doesn’t need to be complicated or daunting – it’s simply the latest evolution in the way we communicate. But it does need to be thoroughly considered and approached with tact. Recruitment companies who do that will be the ones who consistently unearth the very best candidates for your business. Those who don’t won’t be around for much longer.
If you’d like to learn more about how social media helps us connect with quality candidates around the world, or to discuss your business’s recruitment needs, get in contact with us.